As a digital marketing company that focuses on small businesses, it's essential to stay up-to-date with the latest trends in marketing. To help you do this, we've gathered insights from marketing experts on what lies ahead for marketing in 2023. Here are ten key forecasts to keep in mind:
Customer Experience is Key:
The customer experience now includes all digital aspects, so it's crucial to manage digital expectations, such as response time to customer inquiries. Ensure that your team is equipped to handle these expectations and set both your team and the customer up for success.
Slow and Steady Wins the Race:
Becoming an authority in your area of expertise takes a longer approach, but it's a great way to establish credibility and position your personal brand for success.
Overcoming Fear of AI in B2B:
Consumers will inevitably become fearful about AI's application in the B2B space. Taking AI out of the black box will be critical to achieving understanding, trust, and greater adoption among businesses.
Improving Trust in Results:
AI will become much more accurate in 2023, which will help improve trust: Open sourcing many AI models has made data collection and training faster and more accurate. When applied to AI bots, this leads to more trust in the results.
Maximizing Impact, Utility, and Convenience:
Conscious consumers will pivot their purchasing patterns in 2023 to choices that maximize impact, utility, and convenience. Marketing leaders will need to adjust accordingly to meet consumers where they are and deliver practical value when buyers are being more selective.
Making Moments Intentional:
Physical manifestations of brands will continue to be important, but those that prioritize making these moments feel continuous and intentional will succeed. You need to make every customer feel like every communications you make with them has a purpose and is personal to them.
Social commerce is on the rise:
Social commerce will be well-used in 2023 by brands and consumers, creating a smoother, more direct experience for users. Influencers and creative social content will be the name of the game.
Best Marketing Strategy:
The best marketing strategy in 2023 will be one with integrated video and written content: Adding video to showcase products and having the ability to add to social media will help marketers expand their reach to a wider audience.
Improving Profit and Support:
Time to re-examine the selling process. 2023 is a good year to re-examine the process for customer buying and your company selling. Your company should look at the service versus selling design and staffing to increase profits and support to your customers.
Consistent Understanding through Marketing Tech:
Clients will stay longer and refer more often when a business consistently shows they understand them. Optimizing marketing tech, such as a customer relationship management (CRM) system, is a scalable way for businesses to do just that.
In conclusion, the year 2023 is set to bring significant changes to the world of marketing. Experts predict that customer experience will continue to be a key factor, with a greater focus on managing digital expectations. Building authority in a specific area of expertise will become more important than ever, as will the need to overcome the public's fear of AI in B2B. The rise of social commerce, integrating video and written content, and prioritizing retention over new lead acquisition are also key trends to watch out for. With these insights from marketing experts, small businesses can stay ahead of the curve and continue to thrive in the ever-changing digital landscape.
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