1. Make cleaning data a routine.
Data cleanup shouldn't only be done once a year. Your entire marketing plan can be flawed if you've neglected your database. In fact, 72% of businesses believe that poor data quality affects consumer impression and trust.
Why? Because data-driven decision making is essential for effective marketing. Your selections won't be any better if your data is incorrect. Less than half of firms worldwide (44%) rely on their data to make critical business choices, according to the same survey. What a missed chance!
Make sure your marketing plan is as precise and focused as possible. You'll have access to more reliable data if you make data cleansing part of your regular monthly activity.
2. Understand Your Market
Think about your audience when researching small company marketing concepts.
Think about the following:
Who are they?
What do they do?
How can you help them do it better?
Using buyer personas, you can clearly identify your target market's characteristics, obligations, and interests. You'll have an objective and a direction if your buyer persona is done correctly. Additionally, you may segment your list and more effectively customize your sales and marketing communications by using these personalities.
Additionally, remember to consider for a funnel position while developing buyer personas. An audience that needs nurturing, as opposed to one that is prepared to purchase, demands a different message. To avoid being either too early or too late, you should be conversing at the appropriate moment.
3. Keep Content on Target
Knowing your audience makes it far simpler to provide focused, pertinent, and, most importantly, valuable content. Gaining your network's confidence through clickbait and endless sales pitches is not possible. Instead, aim to connect with your audience on a deeper level. Show them that you are aware of their needs and goals and that you understand them.
How? Focus on delivering insight, knowledge, and sometimes even entertainment rather than selling your goods. Whether you like it or not, this strategy is significantly more effective at assisting prospects as they move through the buying process.
4. Optimize Your Emails
The majority of individuals think they receive a lot of emails. Although some could argue that there are too many, 86% of customers say they prefer email for professional communications. Short version: Due to its effectiveness, email usage is still growing.
For small business owners, email marketing is a crucial yet challenging endeavor. Even if your email has great content, recipients may not still choose not to open it. However, there are strategies to raise open rates, conversions, and audience engagement.
Review the following list:
Sender address. Make sure your emails are coming from a recognizable sender name, preferably a business address.
Subject line. Does it tell the reader what’s next? Is what’s next worth clicking? If not, you’d better head back to the drawing board.
Design. Is your content optimized for mobile viewing? Does it deliver on the promise of your subject line? Is it visually appealing and easy to read?
Call to action. What is your call-to-action (CTA)? Do the recipients know what you want them to do? Is it easy for them to do it?
5. Intensify Your Social Media Content
Social media algorithms are constantly evolving. Oftentimes, these changes mean it’s harder to gain traction organically. That’s where paid advertisements and boosted posts can help level the playing field.
In fact, paid ads are expected to generate over $18 billion in revenue in 2019. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.
If you need a quick guide to the world of “play to play” social advertising, these links are a great place to start:
6. Showing rather than merely telling
As time goes on, visual content's appeal will only increase. In fact, the human brain processes visuals 60 times more quickly than it does text. Consider video while coming up with small company marketing concepts.
The popularity of video content (such that seen on Snapchat, Instagram Stories, Facebook Live, and Instagram Stories) is rising. Try stepping out from behind your keyboard and in front of the camera if you want to be at the forefront of visual content.
Making a little introductory video about yourself is a fantastic idea for your debut video. Make it educational and interesting while keeping it under two minutes.
Another quick and efficient technique to keep your audience interested is using video. According to Hubspot, 72% of people prefer watching videos than read about products or services. With visual applications like Instagram, Snapchat, and YouTube, uploading, watching, and sharing material like photographs and videos are becoming more and more popular among consumers who no longer use computers.
7. Pay attention to reviews
Online reviews are more significant than ever due to the considerable influence that consumers have over them. Online reviews can be daunting for businesses, but they are a great way to get recommendations.
We've written extensively in the past about how recommendations are one of your company's best-kept secrets, but if you don't already have a review monitoring procedure in place, it's time to set one up. Before deciding on a company or product, shoppers and purchasers conduct research on sites like Yelp, Facebook, Google, Angie's List, and others.
There's no need to freak out if you come upon a poor review. Respond as best you can without upsetting a client who is already dissatisfied. This usually entails asking to speak privately rather than in front of a large online audience so you can work with them one-on-one. Because you can never please everyone, put your attention on cultivating loyalty. That bad review will soon disappear from your positive review radar if you're performing good work.
Finally, make sure you're soliciting internet reviews in addition to monitoring them.
8. Embrace Marketing Automation
No matter how hard we strive, we can't do everything. Many of us feel weighed down and overburdened by tasks that may be efficiently outsourced and automated. You can start making mistakes as a result of attempting to accomplish too much at once. When your company begins to struggle, it's important to review your strategy.
You're not the only one who looks to automation for help. In actuality, more people than not employ marketing automation. According to a Salesforce report, 67% of marketing executives utilize marketing automation. By 2019, that number is projected to increase by 30%.
Marketing automation is one of the best small company marketing strategies available if you want to optimize referral leads and client retention, save time and money, and stay at the top of your network's thoughts.
Making the most of each consumer engagement is possible with marketing automation. This entails locating warm leads, placing sales-ready leads on the fast road to conversion, following up with previously unheard-of efficiency, and carrying out the entire process automatically.
Keep Going
We hope that these seven small business marketing suggestions and ideas can keep your company operating at peak efficiency. Although this list is an excellent starting point, don't stop with these suggestions. As both your company and your clients adapt, expand, and develop, keep these aspects of both in mind. If you retain an open mind, you'll discover fresh methods to enhance both your bottom line and client experience.
Email marketing is the finest small-scale marketing strategy there is for connecting with your network. To guide you through your email marketing plan, get our free email marketing road map from the link below.
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